This started life as a standard pack shot brief, ubiquitous to the beer market: show the liquid perfection of a pint.

We decided not to use an expert pack shot photographer, and we decided not to shoot the pint. Instead we went to one of the world’s most dangerous waves – Teahupoo, in Tahiti.  Here we recreated the iconic black and white Guinness ‘surge’ on an epic scale by going beneath Tahiti’s giant waves and capturing the moment the wave hits the reef, mimicking the raw power and beauty of a surging pint.

To do it, legendary surf photographer Brian Bielmann wedged himself between tons of pounding water and dark razor sharp reef and then – where few would be able to - held his nerve to compose shots that echo the black and white portrait of a pint of Guinness.

The photographs were for large format outdoor sites and were intended to capture every last epic detail of the liquid perfection of a surge and remind everyone about a unique beer that is truly “Made of More”.