To launch Sheba’s Gravy Indulgence Entrées (with 70% gravy), we turned a product demo into a social-first spectacle: the Gravy Race. Starring influencer cats like Little Puff (32.7M TikTok fans) and narrated by sports legend Ian Eagle, it brought real-time brackets, dramatic matchups, and highlight-worthy content to feeds everywhere. Blending pet culture with sports entertainment, we created a cultural moment that proved gravy is what cats, and the internet, really want.

Creatives: Andre Sallowicz and Antony Eagle